When creating your partnership strategy, it’s important to define what you’re looking to gain. If you’re looking to bring awareness to your company then we will focus on content based affiliates. By nature they have a high commission as it will be introducing new customers to your brand. If you’re aiming to build up the interest, then product aggregators will push the exposure. This strategy has a medium price point behind it. Then if you’re all about the conversion, voucher and deal sites all provide the opportunity with a lower commission.

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There are three main types of partnerships, and your businesses output and strategy will help us chose which would work the best for you. Content based affiliates focuses on monetising content through different affiliates and partnership channels. These channels can be as niche as a specific influence, or it can be a larger network of different publishers. If your business would benefit from more products based partnerships, then we will look at working with product aggregator sites. Working with the most relevant sites will really increase your business exposure. The final partnership would be with a discount or cashback sites. It allows you to avoid paying over the odds, gaining more exposure at a lower cost.