PARTNERSHIPS
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Partnerships (or affiliates are you may have heard it called before) can be a strategy that is overlooked when it comes to being another arm of your overall digital marketing plan. When the right partnerships are created, they can actually provide some of the highest return on investment across your whole marketing campaign.
Getting the Strategy On Lock
When creating your partnership strategy, it’s important to define what you’re looking to gain. If you’re looking to bring awareness to your company then we will focus on content based affiliates. By nature they have a high commission as it will be introducing new customers to your brand. If you’re aiming to build up the interest, then product aggregators will push the exposure. This strategy has a medium price point behind it. Then if you’re all about the conversion, voucher and deal sites all provide the opportunity with a lower commission.
Choosing the Right Partnership
There are three main types of partnerships, and your businesses output and strategy will help us chose which would work the best for you. Content based affiliates focuses on monetising content through different affiliates and partnership channels. These channels can be as niche as a specific influence, or it can be a larger network of different publishers. If your business would benefit from more products based partnerships, then we will look at working with product aggregator sites. Working with the most relevant sites will really increase your business exposure. The final partnership would be with a discount or cashback sites. It allows you to avoid paying over the odds, gaining more exposure at a lower cost.