Louis Restaurant
ABOUT: "Welcome to Louis, check your coat, take a booth, sip a glass, savour the food. We’ll set the stage! Let us transport you to the Golden Age, to enjoy timeless live music, delicious Italian American cuisine, fine world wines and classic cocktails poured straight up."
It's all in the detail
For the launch of Louis Restaurant, content played a crucial role in promoting the brand and setting the tone for its premier status. The campaign was designed around authenticity, capturing the lavish, decadent atmosphere inspired by the silver screen and New York’s glamour. Social activations were used strategically to build anticipation and drive engagement, promoting key events and nights at the restaurant.
I worked closely with photographers to create engaging shoots that highlighted specific nights, from exclusive dinners to special events, ensuring the content felt both premium and approachable. These shoots were integrated into targeted social campaigns, designed to drive visibility and attract the right audience, while reinforcing Louis as a must-visit destination for both elegance and fun.