JD X Nike Airmax

"Welcome to Louis, check your coat, take a booth, sip a glass, savour the food. We’ll set the stage! Let us transport you to the Golden Age, to enjoy timeless live music, delicious Italian American cuisine, fine world wines and classic cocktails poured straight up."

About

Louis Restaurant, a vibrant American-Italian dining experience in Manchester, needed a dynamic social media strategy for its grand opening. I was tasked with creating content that set the brand apart from day one.

The results were outstanding: 30k followers before launch, 10k email sign-ups, and a sold-out first month of bookings. I focused on building an authentic online presence that reflected the restaurant’s unique character, using creativity, strategic partnerships, and a solid content plan to exceed expectations, reaching nearly 40k followers and 19.9k email sign-ups.

Content played a key role in shaping the restaurant's premium image. The campaign centred around authenticity, evoking a lavish New York-inspired atmosphere. I worked closely with photographers to create engaging shoots promoting exclusive events, ensuring content that felt both upscale and approachable. Social activations drove visibility, building anticipation and reinforcing Louis as the go-to destination for elegance and fun.